Over the past five years, influencer marketing has grown to be a $13.8 billion industry, according to a recent study. The many sorts of social media influencers that may work with your company are crucial to understanding to properly utilize this emerging marketing approach. Customers continue to rely on recommendations from friends and relatives when it comes to making purchase decisions. When more people talk about your items and recommend them on social media, it creates a stronger digital brand for you.
When it comes to conveying marketing information, different kinds of social media influencers have varying audiences and objectives. The level or type of social media influencer you should work with might differ depending on your business or product line’s nature. This article breaks down all of the various sorts of influencers.
Who are social media Influencers?
There’s no simple answer to this question. Social media influencers can be anybody with a large social media following who can impact the purchasing decisions of others.
Brands and retailers use a numbsllllllegies to raise consumer awareness, publicize new product introductions, answer customer questions, create and distribute marketing materials, and ultimately boost sales. They are strong because of their capacity to connect with a large and active audience as well as their level of social media authenticity.
The Benefits of Social Media Influencers for Marketers
According to the Mediakix Influencer Marketing Survey, 89 percent of marketers believe influencer marketing’s ROI is comparable to or greater than other marketing strategies. According to 80 percent of marketers, influencer marketing is effective.
Seven in ten marketers believe that, compared to other methods, influencer marketing produces more reliable customers and website traffic.
When brands use social media influencers, they can develop more authentic relationships with consumers. People are generally more likely to accept messages from real people than from brands themselves.
What Are the Different Types of Social Media Influencers?
1. Celebrities
You might hear of them referred to as “mega-influencers”, but people with over a million social media followers are considered celebrities. They typically achieve this status through their careers as actors, singers, athletes, or internet personalities.
If you want to reach massive general audiences and get major exposure, celebrities are the best bet. However, that comes at a price—one post can cost up to hundreds of thousands of dollars.
Seven in ten marketers believe that, compared to other methods, influencer marketing produces more reliable customers and website traffic.
When brands use social media influencers, they can develop more authentic relationships with consumers. People are generally more likely to accept messages from real people than from brands themselves.
2. Macro Influencers
Macro Influencers are individuals with between 100K and a million followers. They became famous via the internet and include well-known bloggers, vloggers, podcasters, and social sensations. Because they’re frequently content producers, they know how to use social media platforms creatively and generate high-quality user-generated content that may help grow brand recognition and exposure.
3. Micro-Influencers
Micro-Influencers, who have credible recommendations and between 1K-100K followers, often have stronger relationships with their fans. These influencers are not traditional celebrities but they are respected in their niche for building tight-knit communities that interact frequently.
Since high engagement is typical for micro influencers’ audiences, there is a greater likelihood of conversion when brands send authentic messages through this channel.
4. Employees
Who are the company’s most important stakeholders? Employees. Working for a firm provides insight into a company that can be shared on social media to create trust with potential consumers. They’re the folks who make that firm unique and activating them as social media influencers can increase reach, interaction, and leads.
Companies that encourage their employees to share on social media as part of the company culture understand the power of word-of-mouth marketing and reap the benefits of active employee influencers. Not only do B2B brands flourish with active employee influencers, but so too do B2C companies.
Companies are now investing in employee advocacy platforms like EveryoneSocial, which makes it simpler for employees to share content on social media.
EveryoneSocial is a software platform that takes only a few clicks for employees to create posts, engage with coworkers, and then post externally on social networks.
5. Customers
Referral marketing is effective. IReferralshave some of the highest conversion rates of any marketing approach. When individuals are seeking recommendations for items or services, they trust those that have used them and had good experiences. Furthermore, over time, referrals provide additional value. Customers who were referred by a friend or came from existing customers had a 16% higher lifetime value than non-referred people.
On social media, reviews and testimonials have a powerful impact on buyers and keep your company’s products top of mind. They may also share how the product resolved problems or suggestions for how to use it most effectively. Because potential customers desire genuine consumer feedback shared on social media, companies are setting up customer advocacy programs to encourage and incentivize consumers to give online comments.
6. Brand Fans
Brand fans, while they may not be actual customers, appreciate a company’s vision, marketing, and products and engage with them on social media. They may not be able to afford the product yet or belong to a different sector, but they respect what the brand is doing and wish it well.
Brand fans help brand exposure to a wider audience by connecting them with people who will be potential customers. Brand followers increase brand recognition and interest in communities that aren’t usually accessible by companies.
In conclusion:
When it comes to the many different sorts of social media influencers, marketers and digital marketers are spoiled for choice. From bloggers to social media stars to traditional celebrities, marketers have a wide range of options. It’s easy to get overwhelmed by the sheer number of options available. However, you should make sure that the type of influencer you choose matches your brand’s image. Furthermore, work with influencers who are relevant to your niche and can help you achieve your marketing objectives.
